The Easycar Company Report Essay Example for Free

The Easycar Company Report Essay The Easycar company like any other business venture with an aim of maximizing profit, is been faced with the normal business environment. Achievement of the profit goal of such business involves diagnosing problems and making forward movement in improving its performance. The company has taken off smartly with attraction of many customers and still at a competitive market in Europe: Although it monopolizes in the use of a single type of vehicle at the start in each of its location, it’s a smart move to its management though such service monopoly may far outweigh the different customer requirements. It has a high quality mode of booking which to the management serves as a first hand system though it may have different inconsistencies of been expensive despite its mission to offer a cheap transport service. Therefore, it should diversify such a method to include other methods like counter booking. Easycar is however, been faced with it bureaucratic mode of administration in its financial authorities about customers getting the service. It has many unstable car service charge requirements which are often changing depending on the nature type time and other illogical requirements. Although such attentions are taken to ensure the best business fit in this competitive environment; this compromises the effectiveness of quality service delivery. Rather than providing a cheap service, costs of such services are becoming too expensive. It’s important that the company streamlines the cost of services delivery to become cheap to the customers. Perhaps the other companies are doing better, because of their diversification in agency and intermediaries. To Easycar, however, doing the business directly on its own is seen as its best solution for growth and expansion. Like the other companies in this industry, Easy car should also aim at diversifying its customer’s targets and increasing the range of its vehicles. Perhaps it would even achieve its motive not by its one car service monopoly and strict destinations but by diversification in such areas. Though it has the intention of providing high quality car services and improve the growth of the company, but such maximum profit may not be recognized by the use of these too expensive mercedes cars which require high capital input. The system of car renting by its own depicts and wide range of inconsistencies, where its policies are changing without regard to any specific regulations. It thus forms a basis of inconveniences to the customers where customers have to keep mobility in the change of regulations about the renting and its charges. It’s important that the company maintains stability in renting management otherwise this would be a gate pass to customer inconvenience Problems facing the company Easycar is challenged by a number of problems. The company’s mission can only be attained subject to the address of these problems that highly inhibits its performance. Firstly, the company is renting only one type of car, which is at a high risk of service monopoly. Either, these cars are too expensive which implies that low customer requirement may not be met. The company is operated directly through direct internet or company phone service for its booking. However other companies in the industry are using intermediaries and broker agents. Perhaps this is a key contribution to these companies success. These agents and intermediaries can function to promote to reach many customers. It’s not optimally exploiting its resources where it’s not leasing all its parking spaces. Some spaces are found vacant when most of the cars have been rent during the day. Either it has not optimally exploited opening new sites where more locations can be opened by hiring smaller staff, driving fan to the location and adding these locations to company’s website. The company depicts a broad range of booking inconsistencies where time of service is determined at booking. The rental prices are charged at times of picking. The system also require many customer requirements are unrealistic (Printed copy of contract and a credit card) There is delay in picking up of vehicles where a customer can even spend 30 minutes waiting for processing of transactions and receiving their vehicles. This was due to the low staff level who cannot give service adequately. The contract of picking up a car involves too expensive cost of a refundable fee upon fulfilling the service requirements of the car contract. This would have perhaps, passively challenged some customers who for reasons could not manage to afford this refundable contract fee. Empty fueled vehicles are still a problem which would lead to further customer inconveniences in fueling the tanks. Also there were many requirements regarding the return back level of cars fuel. Since customers are to drive for them this would have highly inconvenienced customers who never knew some places despite provided with a map. Either non-driver was totally limited to this service since a customer was to drive the car for himself. The cleaning car policy before returning was a big drawback of inconvenience to customers. This was an inhibitor in the service rendering of this company. Otherwise the previous higher cost levy without regard to cleaning the car was far economical than the penalty levy to the customer when they returned the car dirty. The stringent strictness in the number of kilometers the car traveled at the renting period worked to demoralize some of the customers. Booking of the cars itself constituted a range of expenses, where using the phone system was charged â‚ ¬0. 95 a minute for a call and â‚ ¬5 for using credit card. Inconsistent levy for returning the car late was a problem. Mismanagement in the high cost of advertising had no economies of scale. It even chose to double its marketing effort to â‚ ¬3million in 2003 in featuring the founder of the company Justification of the problem facing company The company was established to provide the same type of car service in all its locations across its markets. It had signed a contract with the General Motor Show to purchase 5000 A-class Mercedes cars which cost the company over â‚ ¬6. million . Its mission was to use brand new Mercedes cars in the same way that easy jet uses brand new Boeing aircraft. By 2002, its fleets consisted of 6000mercedes A-class vehicles across 18 sites The company operated directly through its website and phone system and never transacted with any intermediaries or agents. Its entire sites were manned by its employees. However, the other car companies operated with agents and intermediaries which helped to have a broad catchments area for its customers. Example, companies like the sixt, Eurocars, Avis and Hertz targeted both vocational and business travelers and offered a wide range vehicles for rent. Despite the fact that Easycars where rented 90 percent of the time, only 15-20 spaces were required at an average, with a fleet of 150 cars. It could still open other locations by hiring less staff adding locations to its website and driving a van to its location. Booking prices usually changed with time and space. Customers who picked their cars early in the morning were paying more then those who picked the cars late in the day or at busy times. Processing the booking also required many requirements where customers were supposed to produce a copy of contract credit card. It also involved a long process of new customer’s identification. (Kirkegaad, 1997) Customers were highly delayed in picking up vehicles. This could go as long as 30 minutes and the company staff are described as been slow. To pick a car, a customer was made to put down a refundable contract fee of â‚ ¬80 before signing and moving away with the car. Customers were also expected to maintain the fuel tank at a level. Empty or less tanks were charged a fuelling fee of â‚ ¬16. The employee in charge would investigate and if finds the low-fuel indicator, the customer was supposed to pay this low fuel levy. The office of the Fair Trading (OFT) accused the Easycar Company as not been a transport company because its customers drove for themselves unlike other transport companies. However, the management of the company had filed a suit of appeal in the court that its service system was to ensure a low price to its customers. Such case was even to reduce the companies plan for the 2004 IPQ. At the beginning the policy required that customers were to pay â‚ ¬11 at booking for preparation of the car. However, the new policies required customers to maintain the car clean or pay the cleaning levy. The company provided customers with maps showing car washing points which could however inconvenience the customers very much. A customer was only supposed to drive 100 kilometers per day and any additional kilometer was charge a rate of â‚ ¬0. 12 per kilometer. Above this, customers were required to return the cars on time. Returning the car late imposed an instant charge of â‚ ¬120 and a subsequent â‚ ¬120 for every 24 hour period if the car was not returned. To book a car by itself was a problem which cost â‚ ¬0. 95 a minute for a call and â‚ ¬5 for using credit card. Customer was also charged a â‚ ¬16 charge fee if they wanted to change their booking. The company advertising system comprised of a mismanaged system where advertising was made in an abrupt manner and using very local methodologies. Offering the mercedes cars only, may be too costly for some customers who perhaps may not afford its cost. Either, expansions of its market may serve to attract a diverse number of customers with different service requirement. Rather than to dwell, on only some few stations it should seek to expand its markets like the other companies. This is aimed at reducing any monopolistic effects of dwelling on only few markets. (Write, Robbie, 1999) If possible, the company should seek to merge with other companies in order to diversify its resource mobilization. Through such merges, the company can have more bargaining power in the industry attracting a better income share from the market. Either, through merging, there is diversification in the company risks. This helps to ensure that, any possible losses do not fall on the shoulders of one company but rather shared between the parties. Trough merging, greater inventions and business market researches can help them to perform better than one company. By sharing of resources, brings about greater economies of scale which help to run the business at relatively lower costs. This is because market researches can be done for one business expenses such as advertisements, consultant and market research can be done for one business which constitutes many business. (Sunden, Stratton, 2006) The company can choose to improve its technology as a way of improving its business. Firstly, technology implies quicker service delivery, efficiency and more consistent. Either, improving technology has a lower cost to business performance at the long run trend of business cycles. This implies that, it will cost less for high technologies business after it has attained cost-benefit equilibrium. It should use better technology in its customer service provision where lower time is taken in processing the customer requirement before picking the car. Its mode of advertising still lags behind as a developed system which can influence more customers, where it uses posters at different stations. Such mode of advertisement needs improvement probably to use television or internet. Due to the company’s extensive business transactions, it should improve on its database system to enable faster processing, identification of customers and improving efficiency in monitoring its financial transactions. (Gutterman, 1994) Improvement in its human resource capital, where more qualified staff should be employed. The problems of slow service to customer by the company workers can only be improved by employing more qualified workers. This improves efficiency in the company’s operations. Above all, the company should also re-structure its mode of operations where a customer is let to drive for himself and employ its driver. This can lead to a better service provision. (Lipsy, Chrystal, 1997) The company costing system is faced with many bureaucracies where charging prices of services without rigidities to permanent regulations. Such costing methods need to be revised so that there is simplicity in pay requirement of a customer picking a car. Broadly, it should maintain simpler terms of service costs that should seek to even attract more customers. There is a diverse immobility in customer payment to their service delivery. Either, the company can monitor its expensive mode of its operations to achieve more profit. Basically, it spends a lot of money in purchasing its cars where there are still alternative of other cheaper cars. It solely dwells on one type of expensive car. Costing regulations should be emended to secure lesser company expenses and earn more profit. High costs of business operation are also revealed by its mode of advertising and booking which tend to be too costly for both the business and the customers. The business can therefore achieve its mission through amendments of its cost variable. (Bjerke, 1999) From one perspective the business is doing well, with good service provision. Therefore the business can still continue its operation in the same standard manner it is operating in. Since it seen improving, and opening even more branches, it implies that the business mission will still be achieved. It should seek to streamline its operations in line with its current system. However, the business should not be closed down. Since it depicts a continued and outstanding performance, closing such a business would be doing away with a prospective business entity. Since the former goals were to start a car industry, which is now expanding, it should be let to continue in its operations. (Warner, 2001) Either, the management should not seek the alternative of selling up the business. Perhaps, selling such a business which is acquiring such a good expansion would even earn the company lesser profit than if let to operate.

The True Nature of King Leopolds Congo Essay -- King Leopolds Ghost

As the Scramble for Africa intensified, it became clear that certain fundamental rules had to be established; with this purpose in mind, Bismarck formed the Berlin Conference in November, 1884 (Hochschild, 84). Despite not being present at the conference, Leopold made out quite well. He gained the seaport Matadi and all the land required to build his railway from that port all the way around the rapids to Stanley Pool (Hochschild, 86). Leopold was able to gain so much because he successfully maintained the notion that this colony would be a free trade zone for Europeans; they still did not realize that he alone had a trade monopoly of the region (Hochschild, 86). The conference ended in February, 1885 and in May of that year, â€Å"the king named his new, privately controlled country the État indà ©pendant du Congo, the Congo Free State† (Hochschild, 87). In 1890, an African-American named George Washington Williams discovered for himself the true nature of Leopold's Congo. Williams' path to the Congo took a curved route; he was a former soldier who earned a theology graduate's degree from Howard University, was a newspaper writer and founder, as well as a former politician and historian (Hochschild, 102-105). After being introduced to Henry Shelton Sanford during his lobbying campaign in Washington, Williams himself became enthused with the Congo and saw there an opportunity for African-Americans (Hochschild, 105). He met with Leopold for an interview, where he was as enchanted by the king and his noble mission in Africa as all who had come before (Hochschild, 106). While attempting to recruit young, black Americans for work in the Congo, he was faced with questions regarding life there; realizing his own ignorance, he perso... ...son author Adam Hochschild claims for writing King Leopold’s Ghost was â€Å"to show how profoundly European colonialism has shaped the world we live in† (Hochschild, 318). He issues a note of caution regarding the causes of the widespread despair in the Congo; that colonialism alone is insufficient to explain these terrible results, and in attempting to label it as such, ignores the myriad of other causes that create havoc and repression around the world (Hochschild, 318). Some of these other factors that have prevented African nations to become prosperous and peaceful democracies are the oppression of women, the apotheosis of militia leaders such as Mobutu, and the continuation of slave-culture (Hochschild, 318). Works Cited Hochschild, Adam. King Leopold's ghost: a story of greed, terror, and heroism in Colonial Africa. Boston: Houghton Mifflin, 1998. Print.

Early Childhood Educational Philosophy

â€Å"It must be remembered that the purpose of education is not to fill the minds of students with facts †¦ it is to teach them to think, if that is possible, and always to think for themselves. † Robert Hutchins. It is very clear to me that a successful early childhood program must provide a safe and nurturing environment that promotes social, emotional, physical and cognitive development. Young children need a warm and inviting atmosphere to learn. Children must have their basic needs met before any learning can take place. Safety, nutrition, and shelter are a few needs which must be provided. Although early childhood centers may not directly provide these services outside the regular school day, administrators must connect with outside agencies in order to recommend and provide families with necessary services. Children need to be encouraged to express themselves though verbal communication, text/pictures, play, and through art. Children learn through manipulation of objects in their environment, creative play, and discovery of the world around them. It is through group play, role modeling, and through supportive teaching that children grow socially and emotionally. These group activities teach young children how to live, work and play together. Independent and guided problem solving and independent exploration help children gain greater independence. Children need both independent and teamwork skills to become a well rounded person Early childhood teachers need to understand that often they are the one person spending the majority of the time with the children they are teaching. Parents today are busy with work and trying to keep the household together. Released by the U. S. Census Bureau in November, 2009 there are approximately 13. 7 million single parent s in the United States today. These single parents are responsible for raising 21. 8 million children which is roughly 26% of children under 21 in the U. S. today. I strongly believe that early childhood teachers are responsible for forming a superior bond with each parent so they can work together to help each child grow as an individual, based on the child’s needs. A classroom is places where differences should be valued and children and their families are appreciated and respected. Each Classroom is diverse in many ways, including economically, and culturally. I believe each teacher, parent and administrator should be committed to promoting diversity in all its forms, including those related to racial and ethnic identity, gender, socioeconomic status, sexuality, age, family structure, religion, national origin and ability. I believe as educators we should actively seek to teach children tolerance of all forms of difference, and just as actively seek to dissuade children from bias about norms and stereotypes. Throughout the classroom as well as the center there should be displays that show diversity as a celebration of people, of differences and of ways of living. I believe in early childhood education the best form of assessment is performance records. Performance records are any documentation regarding the child’s development and learning. These records help the child care provider to notice patterns in a child’s behavior as well as learning patterns. It is important to document at various times of the day as well as with a variety of teacher directed and child directed activities. I feel in early childhood children develop at differently, some children develop faster than others and therefore standardize testing is not an accurate account of the children’s abilities. At this age in a child’s life children should not be measured against their peers. I believe that each child should be measured on an individual basis. I feel that the best approach to curriculum is the integrated curriculum approach which involves picking one topic that can be explored across more than one academic discipline. I do feel that children are going to be more interested if they have some choice in the topics. With preschool children they are at an age where they can express what they want. I feel that a teacher should include them in some of the topics they explore. Children should participate independently, with the entire group and cooperatively in small groups. Each day should be a balance of free-choice time and planned structured activities in specific time blocks. Activities throughout the day are either child-initiated or teacher-directed. This variety promotes independence, provides opportunities for children to practice and acquire social skills and fosters the development of a positive self-image. It is important for every teacher and administrator to remember that â€Å"In early childhood you may lay the foundation of poverty or riches, industry of idleness, good or evil, by the habits to which you train your children. Teach them right habits then and their future life is safe. † Lydia Sigourney. I truly believe that each child that walks into our lives is there for us to nurture and help grow and we may be the only one that is laying the foundations. We have a chance to change the life of every child that walks in our center.

Essay on How Bodies Relate to Sexuality - 2080 Words

When thinking of sexuality, hetero- and homosexuality are the first concepts that come to mind. Rather than considering the number of emotional and physical attachments that are also involved, it is a common belief that ones sexuality consists only of their sexual desires. Because society has put the homosexual umbrella over any individual who does not claim to be heterosexual, many people are unaware of the diverse lifestyles that are a part of a melting pot culture. As a result, it is oftentimes a subconscious act to make assumptions about these sub-sexualities. Rather than judging every individual by their personal actions, assumptions are often made on the basis of physical appearance and the collective actions of those belonging to†¦show more content†¦It is only because this mainstream, patriarchal culture views the two sexes as â€Å"original and thus natural and all other variations as monsters, that all minor sexualities are meshed together under the homosexual umb rella (Koenig 193). Simply because of who and what they are, trans- individuals defy these boundaries. To mock the gender war, some individuals perform[ing] gender with the specific intention to fail...[which] is a practice of resistance (Koenig 193). These individuals participate in what are called drag performances. By dressing and acting as the gender that corresponds with the opposite sex, transvestites rebel against the cultural mentality set by the white male. In doing so, drag queens and kings are more deeply immersed in the concept of gender. 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The Effects of Advertising Essay - 2130 Words

Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince us to buy their brands. Every year, each typical American watches 1550 hours of TV, listens 1160 hours on radio, and spends 290 hours reading newspapers and magazines. So every day, each American watches 100 TV advertisements, 100 to 300 ads through other mass media, and in one single year receives 216 pieces of direct mail advertising, and almost 50 phone calls from telemarketers (Pratkanis and Aronson 2). All these, because sellers of everything, from computers to detergents, believe that advertising is essential to the product. Ed Ney, ex-chairman of the Young and Rubicam American agency,†¦show more content†¦Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, dire ct mail, and other communications media in the course of a single advertising campaign. From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry. In the U.S. alone in the late 1980s, approximately $120 billion was spent in a single year on advertising to influence the purchase of commodities and services. American advertising leads the world not only in volume of business but in the complexity of its organization and of its procedures. 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Rethinking Age And Aging, By Warren Sanderson And Sergei...

In Rethinking Age and Aging, by Warren Sanderson and Sergei Scherbov, the concept of life-expectancy changing the meaning of age is explored in great detail. As quality of life and life expectancy improve, the ability of people to maintain certain lifestyles for longer grows. This ability is changing how society manages questions of age, with regards to social policy and age-specific benefits. â€Å"40 is the new 30† is a phrase that highlights changing perceptions of age and what certain ages mean. Forty is the â€Å"chronological age†, the number of years that a person has lived. In the past, this has been a reliable indicator of familial-status (for example: a person will normally have had several children by 35), retirement age (a person has exhausted their use in the workforce by 65), and death (people will die by 70). Now, as life-expectancy grows and access to enhanced medical care creates a better quality of life for people as they age, a new type of age has be en put forth for consideration by Sanderson and Scherbov. â€Å"Prospective age† is aged based on how many years of life a person can except to have left. Someone 70 years ago aged 30 might expect to have 40 more years of life, while someone aged 30 today might expect to have 50 more years of life. As Sanderson and Scherbov, say â€Å"Prospective age is important because it affects how people live their lives and plan for the future†(Sanderson, Scherbov p. 6). Because prospective age is a useful indicator of how people live and

A Speech on Education Inspired by Mark Twains Seventieth Birthday Speech free essay sample

I’ve spent almost all my 19 years of life in school. The first time I ever went to school I was completely unprepared for what was to come. I was four years old, young and naive, without a care in the world. I had never stressed about a test or pulled an all-nighter. I marched into my first day of preschool and knew from the very beginning that I was not going to be a perfect student. I saw no point in doing what the teacher recommended, because I thought I knew what was best for me. I was sure to let everyone else know that this was the way I felt. Now, many years after the first day of school, I can tell you the method by which I was able to endure my many years of school. Even more than endure; I was able to pass each class almost completely worry-free. We will write a custom essay sample on A Speech on Education Inspired by Mark Twains Seventieth Birthday Speech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The way I went through school would probably cause anyone else to fail or drop out, but it worked for me. There was a method to my madness, and it is up to you to try my method and see. I have made it a rule to never fail more than one test at a time. I have no other restrictions in regards to test taking. I found that if I just spread my time evenly, this was not hard to accomplish. I picked up this marvelous habit after I watched my brother do exceptionally well on every test he took. The hours he put into studying were ludicrous, and only made him miserable. Watching him work so hard just to receive a score with three digits rather than two seemed so silly to me. That is how I adopted my brilliant new method. As an example to others, it has always been my rule never to study much when there was a test, and to study on my own time when there wasn’t. It was by this method I learned best, and it was a great rule for me. Others might imagine that following this method would make it hard to do well in school, but I dare you to test the waters yourself and see. I procrastinate until I have to go to sleep: I sometimes can’t fall asleep the night before a test, but I take this as a God-given opportunity to procrastinate even more. This habit is so perfect for me that I simply could not imagine going through school any other way. I have studied for tests every now and then, but only to prove to my parents that I could get an A on a physics or statistics test if I so desired. But after proving myself, I went directly back to my comfortable habit of procrastination and not studying. Who wouldn’t? It has treated me so well throughout my education. Since I was fourteen years old, I have seldom done homework, and have still seldomer needed to do it. Up until that age, homework was the only thing I did. I had made it a lifestyle. My parents had forced me to do so much homework, that reading a historical fiction novel began to taste as sweet as eating chocolate cake. But then I reached high school, and realized I no longer needed to do homework to learn. I wanted to call myself a modern day Einstein – I didn’t need to excel in school to prove my genius. So I stopped doing homework. Simple as that! If you want to walk across the stage and get the diploma in hand like I did, feel free to try my method at your own risk. See, we have no permanent habits until we are in high school. Then they begin to harden and solidify, and then real business begins. Since fourteen I have been pretty regular about actually going to school – and that is one of the main things. I have made it a rule to go to school when I got bore d of sitting at home on weekdays; and I have made it a rule to skip school when I got bored of sitting in class during the week. I made the irregular, regular, and found this way of living perfectly sound. Similarly, in all my years of school I have never opened a textbook, except to look at fun pictures, and I never intend to open one for any other reason. Reading a textbook is useless. It can’t be of any benefit to you when you do or don’t understand a subject, because it will bore you to tears either way. It is better to enjoy a biology book to look at the pretty pictures than to waste time trying to read. The thing I found most useful in school could not be taught to me through homework, exams, or textbooks. I learned to not worry about school, and this helped me to succeed. There is no need to stress over a test, when you can simply fail the test instead. Just as long as you don’t fail more than one test at a time. Whatever method works for you, I hope that one day you have that diploma in hand, knowing you earned it using the most worry-free method possible.